Who is me?

My career has taken me through many industries. I began my life as a visual designer within the arts sector. From indie music labels, museums to major galleries.

I became a designer to pursue my passion for engaging aesthetics and beautiful execution. As my career progressed, I found myself drawn more towards the process behind the solutions.

My journey led me serendipitously to human centred design. Putting people first and asking lots of stupid questions; this was right up my alley!

Since, I have worked on projects ranging from government at federal and state level, international financial institutions to one of the largest retail and hospitality groups in Australia.

Design Thinking

I put people first.
I interview and empathise with users.
I synthesise simple insights from research.
I analyse fragmented systems & structures and connect the dots.
I prototype.
I blueprint service operations.